It is important that you have a dental marketing strategy which has good dental SEO or search engine optimisation, to enable you to promote your dental practice successfully in this era of digital technology. It is very important to have a highly attractive, modern dental website for your dental practice, but if this website cannot be found then it might as well be non-existent. When creating a website for your dental practice you need to make sure that you incorporate techniques and strategies which help search engines realise the potential of your website. They need to recognise that you have the answers that searchers are looking for, so that they can present your website to these searchers and help convert them into potential patients at your practice. This is the function of dental SEO.
If you already have a dental website for your dental practice then you need to speak to a digital dental marketing team to carry out an audit on your website. They will find out which techniques you may already have in place that are helping to promote dental SEO and what you may be missing to help enhance your website and promote dental SEO.
If you do not have a website for your dental practice or you are looking to create a website then an award-winning dental website design team will be able to make sure that they put together a highly modernised and attractive website for you. They will make sure that your website incorporates the techniques and strategies needed for dental SEO from the outset, so that you can start attracting new patients from the very beginning.
3 main types of SEO
There are three types of SEO which you need to address to make sure that you are achieving a good position on search engine results pages or SERPs. The first is a system of technical aspects which are designed to promote technical SEO. This is the complicated aspect of dental SEO and requires knowledge of information technology to carry out and maintain successfully. Good technical SEO is designed to help search engines crawl and index your pages easily and successfully, to be able to present them readily to the audience. This includes making sure that your website is optimised for all digital devices, especially mobile phones. Your website should load instantly without any delays and a good website design team can make sure that large files are compressed, so that there are no unnecessary waiting times which may lose you a visitor. The website architecture itself is another important aspect of technical SEO and these aspects can be maintained by your website design team, so that you can focus on the other aspects of your dental practice which are more important to you, like looking after your patients’ dental needs.
Other important aspects of dental SEO include the content that you create on the website itself, as well as the connections that you have with other credible sources that help reassure patients that you are the best place to address their dental needs. These are known as ‘on page’ SEO and ‘off page’ SEO and by speaking to your digital marketing team you can find out more about how these work to help promote better dental SEO for you.