Every dental practice has a website, so you need a plan that helps you make sure that your dental website is bespoke and differentiates you from the other dental practices in your area. An award-winning digital dental marketing team can help you put together a modern and attractive dental website that is highly personalised.
A great way to personalise dental websites is to use the 7 Ps of dental marketing to combine the information that will make up the bulk of the website. The 7 Ps of dental marketing is a tried-and-tested method for creating individually tailored dental websites. You can create a five-star-rated dental website using this strategy with the help of an award-winning marketing team.
The 7 Ps of dental marketing begin by addressing the profile of your dental practice; this includes your name, logo, branding, background story, and unique selling points. This information will dominate your website’s homepage and needs to be memorable, professional, and credible so that patients associate your profile with quality dental care and fantastic service.
Personalising your website
Next, you need to address the people on your team throughout your website. Doing this can help personalise your website and allow patients to familiarise themselves with you, which is very important in encouraging them to visit you to address their dental needs. Dental anxiety and phobia are very common, and patients want to see friendly faces with beautiful smiles that reassure them of fantastic service and good dental care.
The next of the 7 Ps is the premises of your dental practice. Through your website, you need to show patients that you can provide comfort, luxury, and the latest in dental technology for a fantastic overall experience.
Another of the 7 Ps of dental marketing is the prices of your treatments. If your prices are lower than the other dental practices in your area, then this could be advantageous to you. If your prices are the same as those of your competitors, then you may wish to provide incentives for both new and existing patients to prevent them from looking elsewhere. If your patients find that your prices are higher than your competitors, then you may wish to offer payment plans so that your treatments are more affordable.
Quality dental care and fantastic service
Finally, you need to promise your patients that they will receive the best dental care at your dental practice; to prove this, you need to have a section dedicated to reviews and testimonials from patients who have undergone dental treatment with you. Reviews and testimonials are one of the best ways of convincing patients that you are capable of providing quality dental care, and the larger your collection, the more trustworthy and credible you will be.
Speak to a digital dental marketing team to find out more about the 7 Ps of dental marketing. You can learn how to use the information to create a bespoke and informative website for your dental practice to help you stand out from your competitors.